About the Course

The TV industry has been losing its traditional audience to online viewing and fragmented audiences, but it wasn’t until the Government announced its high-speed broadband plans last week, that the TV industry could confidently pursue audiences in the online arena.

GEN TV, is a ground breaking TV training course that pre-empted this trend.  Kerry O’Rourke Director of Studies at GEN TV says ‘It’s an exciting time of change for TV.  The arrival of high-speed broadband will mean faster and cheaper video downloads so more people will head online to watch their favourite shows.  With a bigger online audience it’s now viable for the industry to invest heavily. With GEN TV we’ve preempted this trend and designed a course which focuses on the skills needed for the TV future. ‘

TV and digital commentators across the globe have recognised the shift from traditional TV to the future of TV. Dr Jeffrey Cole, Director of the centre for the Digital Future at the University of Southern California, comments that ‘TV grows but the power of TV changes.’  Instead of one mass audience TV will be delivered to niche markets on demand via a TV set, online and mobile.

The Tokyo bureau chief of the IT and technology news service, IDG,  Martyn Williams, says that  ‘In Japan where high speed broadband has been operating for years, ‘television companies are streaming online. Everything is going on the network.’.

The ABC acknowledges it’s interest in the trend with ABC reporter David Mark saying ‘Not surprisingly, broadcasters are watching the broadband debate closely. The ABC for instance is moving ever more of its content online.’

David Kennedy, the research director for telecommunications research company Ovum, warns that the success of TV online is ‘dependent on the speed of innovation, and a system of entrepreneurial trial and error.’

 ‘GEN TV’s training focus is on creating digital content entrepreneurs because these are the very people the industry needs to make the massive shift from traditional TV to the new platforms. ’ says Kerry O’Rourke.